When you watch Belton's channel, ABGotGame, the only thing Belton is more roasted than his opponents Madden 22 coins? Madden itself. It is a common refrain "This game is rubbish" and "this game is just awful." Every time a video is shown, Belton is cursing the game's developer, EA Sports, like it's some God of the dark side. Throwing erratically? "EA!" Taking a bag? "EA! !" Missing an easy interception?
In January 2022, he uploaded his first video, titled "I've not seen anything like this before...You are the winner EA...I'm going to never play Madden again." ..." However, a week following, Belton posted another Madden video. If you'd been following his channel for a while, like I was, you'd have a sense that he was never going to quit.
The thing that is funny regarding Madden -- the only NFL licensee of a videogame franchise that's 34 years old is that despite its massive popularity, there is nothing you ever hear about is complaints from people who are against it.
The main criticism, repeated often, is that every season's latest version is an improvement on the last. Since EA Sports has the exclusive license, it is the only company to develop an "simulation-style" NFL game. This suggests that the game's creator is under no pressure to improve the game each year.
In 2020, a raging Twitter campaign called for the league to release EA as its official partner #NFLDropEA. However, despite the outrage on social media as well as the coordinated review bombing of the game's Metacritic pages buy madden coins, Madden 21 sales were significantly higher. This year's Madden 22 did well, as well, and the series is still the highest-selling sports franchise ever.